Tuesday, January 17, 2017

Khoury Home credit plan

"No credit" is a sentence one reads frequently in stores whereby the owner would be against giving people credit and then getting it back bit by bit. Well, at khoury home the new ad translates into something like "no no credit" (the double negative I came up with to emphasize the point). The ad is very cute - maybe it would have benefited from a retro hand typography execution to making more authentic, but it gets an easy pass.

Dewar's White Label saga 1995 #flashback

Originally published 30/11/14
The 1995 choice for the Valetine's ad for Dewar's White Label by Leo Burnett Beirut was the unlikely song "Where do you go to my lovely?" by Peter Sarstedt (written for Patti D'abarnville - just like Cat Stevens wrote his own My Lady D'abarnville), the animation was lovely, the love sickness obvious, even if the song was not a first choice (but then after years of chosing obvious ones perhaps it was time to pick something different).
Then off to the summer ad of that year, also an animated one, to the background of Ella Fitzgerald's "Summertime".
And then comes Christmas again (time flies doesn't it?), off we go to - another - Chris De Burgh Christmas hit "When Winter Comes" - by now there were expectations and delights with every ad that comes from the brand, even if, one wonders - how they could extend the concept and the ideas further and further.








Abou Fouad: Lebanon's identity via language 59

Abou Fouad, from the YES detergent fame of "3 in 1" is offering his expertise in triplicates to the Lebanese public enticing them to find a collective identity via language. The same word or concept has been applied to three different situations illustrating how versatile it is. This is who we are as Lebanese, through the words that go out of our mouths. All artworks by yours truly.

Monday, January 16, 2017

Dewar's White Label saga 1994 #flashback

1994 Valentine's ad saw Leo Burnett Beirut give their client Dewar's White Label a huge pastiche of anything related to love, Venice, lights, opera, gondolas, you name it's there, the extravaganza - oddly - worked and again brought swooning lovers to discotheques to request the songs and exchange the tapes and CDs (yes, it was that era!!) as presents.
But remember, there was also the "mainstream" ad, which this time, was soundtracked by Chicago's "you're the inspiration" and the story (this time originally cute) was about a woman who loses an earring when her lover is kissing her (the earring falls in the whisky's decanter set), upset from not finding it, the man goes to a jeweller and requests a new pair. He then hides the earring in the sofa where he "miraculously" finds it. To celebrate the girl pours them whisky and discovers the "real" missing earring and confronts him with it....

Originally published 29/11/14
The year concludes beautifully with a Christmas ad, once more going back to animation, with "Spaceman Came Travelling" (by Chris De Burgh), which became an instant Christmas hit due to the fact.

Abou Fouad: Lebanon's identity via language 58

Abou Fouad, from the YES detergent fame of "3 in 1" is offering his expertise in triplicates to the Lebanese public enticing them to find a collective identity via language. The same word or concept has been applied to three different situations illustrating how versatile it is. This is who we are as Lebanese, through the words that go out of our mouths. All artworks by yours truly.

Sunday, January 15, 2017

Vetements x Reebok - as if the 80s never happened

These shoes just dropped - on Ssense they are already on sale and on Matches Fashion coming soon. That Vetements is the hottest thing since the DHL t-shirt (no wait, it was them!) is basically a common knowledge for anyone remotely close to fashion. They base a lot of their work on collaborations and - I am not even debating if their clothes are wearable or not, or if some of their items were seen (in one form or another) in the iconic Margiela shows and collections - they seem to have the market by the pulse. Interestingly, their latest collab with Reebok screams 80s. Any cool kid from that decade will identify with the sneakers being written on! The price on these kicks is staggering mind you, but this in no way will stop the fashion crowds from getting their hands on them and selling them out.

Money lending, suddenly it's a funny business.

Money which dubs itself as "quick and easy loans" has a funny campaign running on the streets. "Life is short, smile while you have teeth" (for the health loan), "if you are waiting for a sign, this is it, marry her" (for the wedding loan), "loan delivery, just like pizza, except for all the calories" (for their loan delivery - yes, apparently there is such a service), or this one above "she got her good looks from her father... he's a plastic surgeon!" (for plastic surgery loans). One might wonder at times if the sentences on the ads fit in the strategic scheme (meaning if her father is a plastic surgeon why would she need a plastic surgery loan?) but at least they are funny. As the great philosopher Cindy Lauper said "money changes everything".