Tuesday, January 17, 2017
The 1995 choice for the Valetine's ad for Dewar's White Label by Leo Burnett Beirut was the unlikely song "Where do you go to my lovely?" by Peter Sarstedt (written for Patti D'abarnville - just like Cat Stevens wrote his own My Lady D'abarnville), the animation was lovely, the love sickness obvious, even if the song was not a first choice (but then after years of chosing obvious ones perhaps it was time to pick something different).
Then off to the summer ad of that year, also an animated one, to the background of Ella Fitzgerald's "Summertime".
And then comes Christmas again (time flies doesn't it?), off we go to - another - Chris De Burgh Christmas hit "When Winter Comes" - by now there were expectations and delights with every ad that comes from the brand, even if, one wonders - how they could extend the concept and the ideas further and further.
Monday, January 16, 2017
But remember, there was also the "mainstream" ad, which this time, was soundtracked by Chicago's "you're the inspiration" and the story (this time originally cute) was about a woman who loses an earring when her lover is kissing her (the earring falls in the whisky's decanter set), upset from not finding it, the man goes to a jeweller and requests a new pair. He then hides the earring in the sofa where he "miraculously" finds it. To celebrate the girl pours them whisky and discovers the "real" missing earring and confronts him with it....
The year concludes beautifully with a Christmas ad, once more going back to animation, with "Spaceman Came Travelling" (by Chris De Burgh), which became an instant Christmas hit due to the fact.
Sunday, January 15, 2017
Ssense they are already on sale and on Matches Fashion coming soon. That Vetements is the hottest thing since the DHL t-shirt (no wait, it was them!) is basically a common knowledge for anyone remotely close to fashion. They base a lot of their work on collaborations and - I am not even debating if their clothes are wearable or not, or if some of their items were seen (in one form or another) in the iconic Margiela shows and collections - they seem to have the market by the pulse. Interestingly, their latest collab with Reebok screams 80s. Any cool kid from that decade will identify with the sneakers being written on! The price on these kicks is staggering mind you, but this in no way will stop the fashion crowds from getting their hands on them and selling them out.